history 

Family owned since 1962

Established in 1962 by Bob Sinclair, E&S Trading is one of Victoria’s oldest family-owned specialist kitchen, bathroom and laundry retailers. E&S Trading is run today by brothers Rob and Mike Sinclair and their mother Kaye Sinclair. Growing up within the business, Rob and Mike have been continuously striving for greater heights; and it is this passion for innovation and improvement that has secured a place for E&S Trading as a long time industry leader. Visitors to E&S Trading are treated to the finest displays of new technologies and trends, as regular revamps and renovations ensure all showrooms remain relevant and exciting to Victorian homeowners, architects, tradespeople, developers and designers. A team of highly trained consultants is ready to help clients select the products best suited for their job, from the world’s best brands, both Australian and European, without breaking the budget.

Left to right: Rob Sinclair, Kaye Sinclair & Mike Sinclair

When the Geelong store was purchased in March of 2003, it underwent the first stage of a major refit, adding a 500 square metre cookware showroom at the rear of the existing store, which at the time was Australia’s largest display of cookware products.

In late 2004 the original store in Ashburton was given an amazing face lift and expansion. This also heralded the introduction of the bathroom category to the folio of quality products offered by E&S Trading.

2005 and 2008 saw the opening of two new showrooms located in Blackburn and Essendon. Both these showrooms house two of the best displays of Kitchen, Bathroom and Laundry products anywhere in Australia.

The newest addition to E&S Trading’s stores is Moorabbin, one of our best yet. Displays of the latest products and appliances fill the showroom, making Moorabbin a spectacular exhibit.

E&S Trading is very much a family oriented company. Happy staff makes for happy customers; and that’s just the way we like it. Currently, we are looking to the future and are very determined to continue to bring the E&S Trading name into your household.